For business owners who want to know they're OK
(Relax. They'll still do your taxes.)
A live dashboard that reads your books every night, flags what needs you and recommends what to do.
Free, in about a minute. Connect QuickBooks Online and see exactly how much profit is leaking out.
The problem we built The Profit System to solve
Your team, your investors, your bank, even the people at home. You're the one who has to answer, without seeing what each answer does to your cash. And somehow, working that out is your job too.
Your team
Your best person, after a big month
Can I get a raise?
Your site manager, on a Friday at 6pm
Can we hire someone? We're drowning.
Your sales lead, with the customer on hold
Can we knock 10% off to win this one?
Your marketing lead, planning next year
How much can we spend on marketing this year?
Can I pay myself more this year?
You. At 11pm. Staring at the bank app.
Everyone else
Your investor, before the board meeting
Why is there less cash when sales are up?
Your bank manager, before they'll lend
Can you send us a cash flow forecast?
Your accountant, three weeks before it's due
Have you put enough aside for the tax bill?
Your partner, at the kitchen table
Can we afford to get away this year?
Started by two best friends, an accountant and a growth lead, who kept seeing good owners guess at their numbers. They're both dads who run their own businesses, so they know the pressure too. They lead the finance and growth team that works on yours. Read how it started
The solution
The raise. The hire. The discount. Each one means guessing, or running the numbers at 11pm. You don't have to. Penny, the super intelligence who knows all things finance and growth, lives in your dashboard. Every night she goes through your books, circles what needs you in red and recommends what to do about it. Before you say yes to a raise or a hire, you try it on your own numbers first. She does the digging, our experts bring the judgment, and you make the call. So you can look your team in the eye and give them a real answer.
Your best person, after a big month
Can I get a raise?
Yes. I've checked, and we can. You've earned it.
You, to your best person
Try it: pick the business that looks most like yours, and see what needs you this morning. Tap See my plan for what to do about each thing. Every business in it is made up, and nothing you change here leaves this page. We count the questions you ask Penny, and our team reads any she can't answer yet. Two things to know: here Penny answers the questions written for each business (in your own dashboard, ask her anything about your numbers), and its Marketing tab shows enquiries, which the live dashboard doesn't track. Nothing to install, nothing to sign up for.
All ten tabs, on the business you picked.
Free Profit Leak Scan
Connect QuickBooks Online, and in about a minute you can see:
Reviews
Marketing agency
“He showed so much care and went so deep with our business, and he really fought to get the best outcome for us.”
Adam TreboutatFounder & CEO, TNT Growth
See Adam on LinkedIn (opens in a new tab)
“The advice and guidance and ongoing communication that Josh gives me is next to none.”
Laura PagetFounder, Novature Solutions
“…the speed at which they operate, and his team, and the accuracy of the information and depth of knowledge that they provide is just second to none.”
Stéphane WestManaging Director, GoDemand
“…I gained so much clarity and focus and actually confidence in communicating what I do… it's been easy for me to keep going on my own and implement what he's taught me.”
Véronique VallièresFounder, COPE.Consulting
“Feel like we grew our company significantly larger because of your insights and what you've been able to bring to the table…”
Sohail JoomaCo-Founder, BowMerge
“I've worked with Jon for over four years now and he's always been really efficient and great to work with… he absolutely nails it every time.”
Jamarl BillyDirector, Companion Media Group Ltd
“Before Jon was my accountant I felt a little bit lost… No good with numbers at all. Jon has helped me massively… I don't have to worry about a thing.”
Cheryl MucklinOwner, Unique Mentoring
“I've been working with Jon now for about 18 months. We have a really great trusting relationship. My business has really benefited from working with him.”
Kelsey GraceOwner, PA to medical consultants
“…far beyond what we paid.”
“…our team at Bright River Ltd. felt a bit lost on how to move the company forward. We knew we had potential, but we lacked clear direction and strategy… The guidance, expertise, and time they invested in us went far beyond what we paid.”
LesOwner, Bright River Ltd (decking)
“He didn't just give me a plan and disappear…”
“…Before working with him, my business just wasn't moving. I didn't have a strong offer, leads were patchy at best, and it felt like I was guessing at everything… He didn't just give me a plan and disappear, he was there when I needed advice, quick tweaks, or just a bit of extra encouragement.”
Leslie CoelhoCEO, Luminustra
“…challenging when a direct nudge is required.”
“Working with Josh was wonderful. I learned so much content wise and also mindset wise. He's approachable, tuned in and challenging when a direct nudge is required.”
Richard WoodLeadership development consultant
Their words are their own, trimmed for this page: … marks a cut in a written quote, and the videos are trimmed the same way.
Free Profit Leak Scan
It goes a little at a time. A price that falls behind your costs. A cost that grows faster than your sales. A bill paid twice. A customer who takes 60 days to pay. None of it shows up in your balance until the week it's tight.
The free scan finds it, and puts a number on every leak.
Profit Leak Scan · Northline Supply Co. (sample)
Here's what your books are telling you.
Cash is the constraint right now. The moves below free it up before they grow anything.
Your 3 biggest money moves
$315,550 is overdue from customers$315,550one-off
What we would do: Call each customer who owes you this week and agree a date for each. Then send automatic reminders from the first day an invoice is late.
Your margin is slipping$93,774a year
What we would do: Price every job from its real cost. Set a target margin and requote the work that falls below it.
A 3% price rise is worth $75,659 a year$75,659a year
What we would do: Raise prices on new work first, then on existing customers at renewal with 30 days' notice. Hold the line on discounts.
And that's just the front page. Inside the same report:
Cash
See the tight week coming while there's still time to fix it. Built from your wages, repeat customers and regular suppliers.
Profit
Money you can ask for back. Named, dated and priced, down to the fuel card.
Risk
See how much of your balance is already owed before you spend it.
Payday comes whether the money's in or not.
Your team counts on it. Your scan shows any week cash runs low, before you get there. So payday is a good day, for them and for you.
You know exactly where it is and what it's worth. Fix it yourself, or with us.
Brilliant. You've just proved your business is tight. It cost you a minute.
What you get
A live view of your numbers, and finance and growth experts in your corner. The support big companies take for granted, now behind yours. Here's what it feels like.
When you're with them, you should be present.
You know you shouldn't be running numbers in your head and carrying all the what-ifs.
With The Profit System, you already know where you stand: what's coming in, what's going out, and what's really yours. So you're there on the walk, not back at the business in your head.
The dashboard, with PennyEvery package
No more checking the bank balance and hoping. Open your phone in the morning and Penny has already gone through your books. She shows you what needs you, what she'd do about it and who should do it, in plain English.
How: your live dashboard, updated every night from your books, with Penny going through them for you. Try the dashboard above.
Finance expertsFPG&A and Executive
A busy month isn't always a good one. Finance experts go through your numbers every month, so a price that's too low, or a cost that keeps rising, is caught while it's small. Not three years later.
How: your Money Moves report by the 15th of every month, signed off by our finance and growth experts, with a recorded walkthrough from a member of our team.
Growth expertsFPG&A and Executive
Every month, one clear growth move built on your own numbers. Not a lecture. One option, and what it's worth.
How: one growth move a month from our growth team. On the Executive Package, a 1-to-1 with your finance and growth experts every week.
Then one day, your accountant asks what you're doing differently.
Start with the free scan. No card needed.
Getting started
Every package starts with the Finance & Growth Setup. Connect your books and answer your setup questions within 14 days of joining, and your dashboard is live within 14 days of your books being up to date.
Day 1
Connect your books and answer your setup questions, once. Penny remembers every answer, so you're never asked twice. Then we check your books are up to date.
Day 2 to 13
We map your accounts. Penny suggests which customer each cost belongs to, with her reason and how sure she is. Nothing counts until you accept, and our team checks the setup.
Day 14
Your dashboard goes live, checked, with Penny going through your books every night. It's the day you see which customers really make you money.
Day 14, and after
Your Profit Diagnosis lands in writing, with your first three money moves. Then, depending on your package, a report every month, and on the Executive Package, a one-to-one every week too.
14 days free. Cancel before day 14 and you pay nothing.
Pricing
Every package comes with your live dashboard, where Penny goes through your books every night and shows you what needs you. Go up a level for finance and growth advice every month, or people beside you every week.
Every package
Business Essential
Know where you stand every morning, and what to do next.
£99/ month
Start free for 14 days. Then £99 a month, with the one-off £995 setup on day 14, or pay for a year up front and there's no setup fee.
See Business EssentialFPG&A Package
Financial planning, growth and analysis
Our pickFind the money in your books, with experts in your corner.
£699/ month
Start free for 14 days. Then £699 a month, with the one-off £995 setup on day 14, or pay for a year up front and there's no setup fee.
See the FPG&A PackageExecutive Package
Make every big decision with two experts in the room.
£5,200/ month
Starts with a free call. Then £5,200 a month, plus the one-off £995 setup, paid the day it starts.
See the Executive PackageFinance & Growth Setup, £995 one-off: we check your books, set everything up around your business and deliver your first three money moves. Penny suggests which customer each cost belongs to, and once you accept, you see profit per customer, often for the first time. Every package starts with it, and it counts in full if you upgrade.
Add to any package
Books behind? We catch them up first, priced before you commit. You get your exact price on the call.
Prices set in British pounds. Other currencies are converted, then rounded up to a clean price, and your price is confirmed in your own currency before you pay. Groups of more than one company are priced before you start. Monthly, cancel any time.
Our guarantee
Three things go wrong with a finance team: you can't see your numbers, you can't trust them, and money slips past anyway. We guarantee all three.
The Profit System Love It Guarantee. Love your dashboard, or every dollar back, setup included. No questions asked. On Business Essential and the FPG&A Package, for 30 days once it's live. How it works.
Not sure which package fits? The scan shows where your money is leaking first, and what fixing it is worth.
Questions
Because we check them before we use them. With the Finance & Growth Setup, a qualified accountant checks your books to your last month end: every bank and card account in them up to date, and nothing sitting unexplained. If it passes, we set your dashboard up on top of them, and from the FPG&A Package up our finance and growth experts check every figure in your report before it reaches you. If it doesn't, we tell you exactly what's out. We won't advise you on a number nobody has checked.
Keep them. Penny backs them up: when something in your books needs their attention, she drafts the email for you to send. We work on top of what they produce, and from the FPG&A Package up, our experts add their advice. All we ask is that their work is up to date, and we check that before we start. If you'd rather hand the books to us, add Bookkeeping and we handle the switch, including the awkward email.
No. Penny is an AI: the super intelligence who knows all things finance and growth, built into your dashboard, and she'll say so if you ask. She does the digging for you and for our finance and growth team. Our team are real people. They check your setup, and they can read your conversations with Penny, so a person can step in.
No. Penny and your dashboard only ever read your books. Nothing we build changes them. When something in your books needs fixing, Penny drafts the email to your bookkeeper or accountant, and you choose whether to send it.
You decide, always. Each recommendation comes with her reason, and when she suggests which customer a cost belongs to, she shows how sure she is. Nothing counts until you accept it. Our team checks your setup, and every number on your dashboard matches your up-to-date books. If one doesn't because of how we set it up, we fix it within 2 business days and that month is free.
You, the people you choose to give access to, and our finance and growth team. To read your books and answer your questions, Penny sends the parts she needs to Anthropic, the company whose technology she runs on, which processes them in the United States.
For UK companies, yes, with the Accounting add-on: the company's year-end accounts and its tax returns. Anywhere else, or without the add-on, we work alongside whoever does them for you now, so you aren't paying them to clean up.
On the FPG&A and Executive packages, within 90 days your reports find and put a figure on savings and cash worth more than everything you've paid us, setup included. It counts whether or not you act on it. If they don't, we refund every fee. That's the "Worth it" part of our guarantee.
You take everything with you. Your books stay in your own QuickBooks account the whole time. Our dashboard only ever reads them, and nothing is locked in it. It's monthly, and you can cancel any time.
More answers, on packages, setup and the guarantee: see every question.
Still got a question? Book a call, or email hello@profitsyst.com.
Next step
Your partner, at the kitchen table
Can we afford to get away this year?
Yes. Let's go.
You, to your partner
