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For growing businesses around the world. Prices and examples shown in US dollar.
The Profit System

For business owners who want to know they're OK

We help businesses manage their money and grow it, so well their accountant asks what they're doing differently.

(Relax. They'll still do your taxes.)

Chief Financial Officer and Chief Revenue Officer support for you and your team, with a live dashboard that shows where your money goes. Already have a finance or sales lead? We back them up. Don't? We fill the gap.

Free, in about a minute. Connect Xero or QuickBooks and see exactly how much profit is leaking out.

Dashboard updated every night
Backed by our guarantee
No annual contract
Jon Dennis
Jon DennisCo-founder
Finance
LinkedIn
Josh Stylianou
Josh StylianouCo-founder
Growth
LinkedIn

The problem we built The Profit System to solve

Every money question in your business ends up with you.

Your team, your investors, your bank, even the people at home. You're the one who has to answer, without seeing what each answer does to your cash. And somehow, working that out is your job too.

Your team

  • Your best person, after a big month

    Can I get a raise?

  • Your site manager, on a Friday at 6pm

    Can we hire someone? We're drowning.

  • Your sales lead, with the customer on hold

    Can we knock 10% off to win this one?

  • Your marketing lead, planning next year

    How much can we spend on marketing this year?

A business owner at his desk late at night, staring at his laptop

Can I pay myself more this year?

You. At 11pm. Staring at the bank app.

Everyone else

  • Your investor, before the board meeting

    Why is there less cash when sales are up?

  • Your bank manager, before they'll lend

    Can you send us a cash flow forecast?

  • Your accountant, three weeks before it's due

    Have you put enough aside for the tax bill?

  • Your partner, at the kitchen table

    Can we afford to get away this year?

Everyone expects you to have the answer. The Profit System exists so you actually do.

Started by two best friends, an accountant and a growth lead, who kept seeing good owners guess at their numbers. They're both dads who run their own businesses, so they know the pressure too. They lead the finance and growth team that works on yours. Read how it started

The solution

Know the answer before you say yes.

The raise. The hire. The discount. Each one means guessing, or running the numbers at 11pm. With your whole business on one live dashboard, you can look your team in the eye and give them a real answer.

Your best person, after a big month

Can I get a raise?

A young woman in a red check shirt laughs with her eyes shut at her workbench in a sunlit timber workshop, both hands on a long plank of wood

Yes. I've checked, and we can. You've earned it.

You, to your best person

Click below to try it yourself

Try it: pick the business that looks most like yours, then click through the tabs. It runs on made-up companies, and a few parts aren't in the live dashboard yet: the Marketing tab, profit by type of work, a cash forecast that counts sales still to come, and some of its flags. Nothing to install, nothing to sign up for.

Open the full dashboard

All ten tabs, on the business you picked.

Free Profit Leak Scan

Want to run a free Profit Leak Scan on your own numbers?

Connect Xero or QuickBooks, and in about a minute you can see:

  • Your biggest money moves, and what each one is worth
  • The costs growing faster than your sales, and any bills paid twice
  • Cash stuck with customers who pay late
  • Your next 13 weeks of cash, built from your wages, customers and suppliers
Run a free Profit Leak Scan for me No card. No call needed. We only read your books, and we disconnect when it's done.

Reviews

What owners say about working with us, and how their businesses grew.

Marketing agency

“He showed so much care and went so deep with our business, and he really fought to get the best outcome for us.”

Adam TreboutatFounder & CEO, TNT Growth

$277k to $500k a monthProfit grew tooJosh ran it as managing director
“The advice and guidance and ongoing communication that Josh gives me is next to none.”

Laura PagetFounder, Novature Solutions

“…the speed at which they operate, and his team, and the accuracy of the information and depth of knowledge that they provide is just second to none.”

Stéphane WestManaging Director, GoDemand

“…I gained so much clarity and focus and actually confidence in communicating what I do… it's been easy for me to keep going on my own and implement what he's taught me.”

Véronique VallièresFounder, COPE.Consulting

“Feel like we grew our company significantly larger because of your insights and what you've been able to bring to the table…”

Sohail JoomaCo-Founder, BowMerge

“I've worked with Jon for over four years now and he's always been really efficient and great to work with… he absolutely nails it every time.”

Jamarl BillyDirector, Companion Media Group Ltd

“Before Jon was my accountant I felt a little bit lost… No good with numbers at all. Jon has helped me massively… I don't have to worry about a thing.”

Cheryl MucklinOwner, Unique Mentoring

“…far beyond what we paid.”

“…our team at Bright River Ltd. felt a bit lost on how to move the company forward. We knew we had potential, but we lacked clear direction and strategy… The guidance, expertise, and time they invested in us went far beyond what we paid.”

Les DennisOwner, Bright River Ltd (decking)

“He didn't just give me a plan and disappear…”

“…Before working with him, my business just wasn't moving. I didn't have a strong offer, leads were patchy at best, and it felt like I was guessing at everything… He didn't just give me a plan and disappear, he was there when I needed advice, quick tweaks, or just a bit of extra encouragement.”

Leslie CoelhoCEO, Luminustra

“…challenging when a direct nudge is required.”

“Working with Josh was wonderful. I learned so much content wise and also mindset wise. He's approachable, tuned in and challenging when a direct nudge is required.”

Richard WoodLeadership development consultant

These owners worked with us before The Profit System began. Their words are their own, trimmed for this page: … marks a cut in a written quote, and the videos are trimmed the same way. The figures on Adam's card are from Josh's time running TNT Growth.

Free Profit Leak Scan

Money is leaking out of your business. Your bank balance will never show you where.

It goes a little at a time. A price that falls behind your costs. A cost that grows faster than your sales. A bill paid twice. A customer who takes 60 days to pay. None of it shows up in your balance until the week it's tight.

The free scan finds it, and puts a number on every leak.

  • FreeNo card. No call needed.
  • About a minuteConnect Xero or QuickBooks. That's your whole job.
  • Every leak pricedWhat each one costs you, in your own currency.
  • What we'd doYour biggest money moves, each with the first step.

Profit Leak Scan · Northline Supply Co. (sample)

Here's what your books are telling you.

Last 12 months · every figure shows its working

The short version

Cash is the constraint right now. The moves below free it up before they grow anything.

Your 3 biggest money moves

  1. 1

    $315,550 is overdue from customers$315,550one-off

    What we would do: Call each customer who owes you this week and agree a date for each. Then send automatic reminders from the first day an invoice is late.

  2. 2

    Your margin is slipping$93,774a year

    What we would do: Price every job from its real cost. Set a target margin and requote the work that falls below it.

  3. 3

    A 3% price rise is worth $75,659 a year$75,659a year

    What we would do: Raise prices on new work first, then on existing customers at renewal with 30 days' notice. Hold the line on discounts.

Profit you could add a year$245,910
Cash you could free up$315,550
A real report from the scan, run on a made-up construction business. The profit total includes the 3% price rise, a what-if. Yours is built the same way, from your own books.

And that's just the front page. Inside the same report:

Cash

Your next 13 weeks of cash

1 month of costs This week Week 13: tight
  • Tightest week, 12 weeks out$184,937
  • One month of costs$213,811

See the tight week coming while there's still time to fix it. Built from your wages, repeat customers and regular suppliers.

Profit

4 bills that look paid twice

$24,197
  • Ferguson Supply$16,790
  • Hughes Plant Hire$4,280
  • Apex Scaffolding$2,915
  • Shell Fuel Card$212

Money you can ask for back. Named, dated and priced, down to the fuel card.

Risk

29% of your bank balance is tax you owe

  • In the bank$214,000
  • Tax you owe$61,000
  • Bills due in 30 days$24,605
  • Really yours$128,395

See how much of your balance is already owed before you spend it.

A man in work overalls and a woman in gardening gloves laugh together as they walk between rows of young trees

Payday comes whether the money's in or not.

Your team counts on it. Your scan shows any week cash runs low, before you get there. So payday is a good day, for them and for you.

If it finds money

You know exactly where it is and what it's worth. Fix it yourself, or with us.

If it finds nothing

Brilliant. You've just proved your business is tight. It cost you a minute.

Find my leaks, free No card. No call needed. Your first name, email and business name, then connect your books.
We never see your password We only read We disconnect when it's done We don't keep your books

What you get

Know you're OK. Keep more of what you make. Grow on purpose.

A live view of your numbers, and finance and growth experts in your corner. The support big companies take for granted, now behind yours. Here's what it feels like.

A parent in wellies helping a small child ride a bike down a country lane, the family and their dog just behind

When you're with them, you should be present.

You know you shouldn't be running numbers in your head and carrying all the what-ifs.

With The Profit System, you already know where you stand: what's coming in, what's going out, and what's really yours. So you're there on the walk, not back at the business in your head.

A business owner smiling at her phone

The dashboardEvery package

Know you're OK. Any day.

No more checking the bank balance and hoping. Open your phone and see exactly where you stand, in plain English.

  • Know what's already owed before you spend it
  • See the tax bill coming, and when it's due
  • Chase the right people first, before payroll week
  • Try a raise, a hire or a price rise before you say yes

How: your live dashboard, updated every night from your books. Try it above.

A cafe owner smiling behind his counter

CFO supportFPG&A and Executive

Keep more of every sale.

A busy month isn't always a good one. Finance experts go through your numbers every month, so a price that's too low, or a cost that keeps rising, is caught while it's small. Not three years later.

  • Find the clients quietly losing you money
  • Catch suppliers and subscriptions creeping up
  • Get paid sooner by the people who always pay late
  • Pay yourself properly, knowing the business can take it

How: your Money Moves report by the 15th of every month, signed off by our finance and growth experts, with a short video walking you through it.

A small team cheering a win around a laptop

CRO supportFPG&A and Executive

Grow on purpose. Not by luck.

Every month, one clear growth move built on your own numbers. Not a lecture. One option, and what it's worth.

  • Win more clients like your best ones
  • Raise prices with the numbers behind you
  • Reprice, or let go of, the clients who cost you
  • Two experts in the room for every big call Executive

How: one growth move a month from our growth team. On the Executive Package, a 1-to-1 with your finance and growth experts every week.

Then one day, your accountant asks what you're doing differently.

See what my business could keep

Start with the free scan. No card. No call needed.

Getting started

Checked, set up and live in 14 days.

With the Finance & Growth Setup, counted from the day your books are up to date. Setting up Business Essential yourself? Your dashboard is live the same day you connect.

A bearded man and an older man in reading glasses sit side by side at a laptop, both smiling
Keep your bookkeeper. On day 14, all their careful work turns into answers you can use.

Day 1

We check your books

You give us access, then we check your books are up to date. That's your whole job.

Day 2 to 13

We build your numbers

We map your accounts and split your costs across your clients with you. One short list of questions. Once.

Day 14

You see your numbers

Your dashboard goes live, checked. It's the day you see which clients really make you money.

Day 14, and after

Your first money moves

Your Profit Diagnosis lands in writing, with your first three money moves. Then, depending on your package, a report every month, and on the Executive Package, a one-to-one every week too.

Start with my free scan

Your first step: see what your books are telling you.

Pricing

Pick the package that fits how you like to work.

Every package gives you a live view of your own numbers. Go up a level for finance and growth advice every month, or people beside you every week.

Every package

  • MonthlyCancel any time.
  • Never your bankYour numbers come from your accounting software only.
  • Keep your teamYour bookkeeper, finance lead and sales team stay, and their jobs get easier.
  • Your accountant staysThey keep doing your tax.
  • Upgrade any timeThe setup counts in full, so you never pay for it twice.

Business Essential

See where your money is, any day, without asking anyone.

£99/ month

Your live dashboard. Set it up yourself, or add the setup.

See Business Essential

Executive Package

Every big decision, made with the numbers and two experts in the room.

£5,200/ month

Plus the £995 one-off setup. Starts with a free call.

See the Executive Package

Finance & Growth Setup, £995 one-off: in your first 14 days we check your books, set everything up around your business and deliver your first three money moves. Optional with Business Essential, required with the FPG&A and Executive packages, and it counts in full if you upgrade.

Add to any package

BookkeepingFrom £195 a month, priced on how many transactions you have
AccountingFrom £395 a month, priced on your yearly sales. Your month closed by the 5th business day, as long as you've sent what we asked for. Year-end accounts and tax returns filed for UK companies.

Books behind? We catch them up first, priced before you commit. You get your exact price on the call.

Prices set in British pounds. Other currencies are converted, then rounded up to a clean price, and your price is confirmed in your own currency before you pay. Groups of more than one company are priced before you start. Monthly, cancel any time.

Our guarantee

Live in 14 days, right, and worth it. Or you don't pay.

Three things go wrong with a finance team: you can't see your numbers, you can't trust them, and money slips past anyway. We guarantee all three.

  • Live in 14 daysWith the Finance & Growth Setup, your dashboard is live within 14 days of your books being up to date. If it isn't, your setup fee comes back in full.
  • RightWith the setup, every number matches your up-to-date books. If one doesn't because of how we set it up, we fix it within 2 business days and that month is free. With Accounting, if our mistake costs you a tax penalty or interest, we pay it.
  • Worth itOn the FPG&A and Executive packages, within 90 days your reports find savings and cash worth more than everything you've paid us, setup included, whether or not you act on them. If they don't, we refund every fee.

Full guarantee terms.

Not sure which package fits? The scan shows where your money is leaking first, and what fixing it is worth.

Questions

Fair questions. Straight answers.

How can I trust numbers you didn't produce?

Because we check them before we use them. With the Finance & Growth Setup, a qualified accountant checks your books to your last month end: every bank and card account in them up to date, and nothing sitting unexplained. If it passes, we set your dashboard up on top of them, and from the FPG&A Package up our finance and growth experts check every figure in your report before it reaches you. If it doesn't, we tell you exactly what's out. We won't advise you on a number nobody has checked.

I already have a bookkeeper.

Keep them. We work on top of what they produce: the dashboard, and from the FPG&A Package up, the advice. All we ask is that their work is up to date, and we check that before we start. If you'd rather hand the books to us, add Bookkeeping and we handle the switch, including the awkward email.

Is this software or people?

Both. The dashboard is ours and it's in every package. From the FPG&A Package up, our finance experts read and question your books every month, and they won't start until your books are up to date. Software on top of messy books just gets you to the wrong answer faster.

Do you do my taxes?

For UK companies, yes, with the Accounting add-on: the company's year-end accounts and its tax returns. Anywhere else, or without the add-on, we work alongside whoever does them for you now, so you aren't paying them to clean up.

What if you don't find me any savings?

On the FPG&A and Executive packages, within 90 days your reports find and put a figure on savings and cash worth more than everything you've paid us, setup included. It counts whether or not you act on it. If they don't, we refund every fee. That's the "Worth it" part of our guarantee.

What if I want to leave?

You take everything with you. Your books stay in your own QuickBooks or Xero account the whole time. We just work inside it. Nothing is locked in our dashboard. It's monthly, and you can cancel any time.

More answers, on packages, setup and the guarantee: see every question.

Still got a question? Book a call, or email hello@profitsyst.com.

Next step

Take home more of what you built.

So when the people at home ask, you already know. Start with the free scan: connect Xero or QuickBooks, and in about a minute you'll see what your business could keep.

Run my free Profit Leak Scan Rather talk? Book a call No card. No call needed. The scan never sees your password, and never keeps your books.

Your partner, at the kitchen table

Can we afford to get away this year?

A parent home from work, hugging their partner and child in the kitchen

Yes. Let's go.

You, to your partner

Get your free Profit Leak Scan